The Jodi Life-Exclusive hand blocked prints
Some like the trendy fashion clothes with cotton blend and in earthy fabric with Indian touch.Aww!!!Doesn’t it sound so beautiful.?
And here is the clothing shop called ‘The Jodi Life’ where you will get hand blocked prints clothing and accessories.
JODI is an Indian based label co-founded by Gauri Verma and Karuna Laungani.
Fashion stylists-turned-designer duo Karuna Laungani and Gauri Verma launched ‘Jodi’, a fun clothing label with a mission to fill the gap of an Indian high-street brand.
Think tailored separates with fruit, animal and geometric prints where the textures are Indian with a refreshing twist.
Working as stylists at a premium fashion magazine led them to discover their mutual love for India’s rich crafts. “We both understood the need to bring to the fore the country’s heritage through fashion, and at a reasonable price. A thousand conversations later, Jodi began to take shape. The label was born out of our shared love for craft, culture, fashion, and travel,” says Karuna.
“Years of styling experience contributed heavily to our design sensibilities,” says Gauri. “It helps visualise and design clothes
according to one’s body type. We also draw our influence from global trends and fashion forecasts.”
They design capsule collections to bring to you unique products, with a strong emphasis on prints.
Each collection brings you a new splash of colour and print story. Our endeavour will be to bring you fashion forward, affordable and super cool fashion and lifestyle.
You can have a peek at the jodi life collections:
You can reach them at: