How Mahabharata inspired ‘epic’ collection evoked by Ms. Divya Nambiar?
Ever heard of label Mahabharata inspired ‘epic’ collection by fashion jewellery label Unniyarcha . The name sounds striking, isn’t it..
Here is the creative mind of Unniyarcha ‘Ms. Divya Nambiar’ (Founder & Creative Head, Unniyarcha).
She is hear to tell her success story. Come lets read!!!
Hello Ms. Divya Nambiar (Founder & Creative Head, Unniyarcha)
Welcome to ‘THE LIFE INSPIRE’
1.Why the name Unniyarcha?
When the label was being conceptualised, the horrifying Nirbhaya rape case had just occurred and its gruesomeness had shaken me up deeply. Thus, I wanted a name for my brand that would showcase women as glorious fighters rather than as victims who are to be pitied.
I grew up listening to the stories of Unniyarcha, who was an immensely beautiful and legendary warrior of 17th century Malabar India.
Known for her grace and valor, adorned with jewels and armed with a fierce spirit, Unniyarcha has been an inspirational figure for me all my life.
So, I decided to dedicate my venture to this legendary woman who is a symbol of beauty, grace, bravery and female ability and want my customers to be proud of the brand’s heritage and feel as gloriously beautiful and strong as the legendary warrior it is named after.
2.Tell us more about your creative process of Unniyarcha?
I launched this brand with a vision of creating unique jewellery pieces that would reflect the various facets of a woman’s personality – bold and graceful, beauty and strength, timeless and a current.
Through Unniyarcha I want to offer jewellery that can be worn on multiple occasions and would go equally well with a traditional outfit as well as a modern ensemble. I want Unniyarcha to be known as a jewellery brand which is ‘accessible exclusively but aspired universally’.
The Unniyarcha collection is available in the top designer stores in Delhi, Chennai, Kolkata and Mumbai. We also cater to a large online customer base through our website, ‘www.Unniyarcha.com’.The collections on our website are divided into two categories – ‘Limited Edition’ and ‘Express’.
The Limited Edition collections, designed exclusively by me, are inspired by themes and only a limited quantity of each design is made. All designs are handmade, with 18k gold or silver plating and the stones ethically sourced. Whereas, the Express collection consists of a wide range of jewellery pieces that are curated and handpicked globally by me and my team.
My first Limited Edition collection, the Epic Collection, is inspired by the characters of Mahabharata. The collection is my ode to the amazing epic and the many colours it shows within each of its numerous stores. With the second Limited Edition collection, named as the ‘Samskaara’ collection, launched recently, I am planning to come up with some exceptional collections 4-5 times in a year. Customer satisfaction and quality are the two pillars on which the foundation of the company has been laid.
3.What made you start Unniyarcha? Do you enjoy working on this platform?
Making a career in the design industry was not what I had envisaged and being a meritorious student, opted to pursue post-graduation in Finance from Columbia University. While I was doing well on the professional front, I often felt that my life lacked a creative element.
One morning while walking through my father’s manufacturing facility, the sunlight falling on a pile of scrap metal drew my attention and I was fascinated with the way rainbow colours were being reflected in that piece of metal and could immediately visualise a variety of designs using different colour combinations.
That was a defining moment for me as I realised that creating unusual art pieces is what makes me the happiest. Moreover, during my stay abroad, I observed the absence of renowned Indian brands. Indian craftsmanship being superior to many other countries, I felt that Indian jewellery brands had a greater scope globally and therefore decided to start a jewellery label with the intent to make it an internationally recognised brand. With my father’s encouragement I decided to venture into the field of designing.
I chose jewellery designing because that was the area of designing I found most fascinating.
4.Where do you want to see Unniyarcha in next five years?
So far the customer response has been phenomenal and currently, all my focus is directed towards increasing the brand’s online customer base.
Within the next five years I plan to take the brand to international markets, especially in the UAE and Europe, through the website as well as entering into partnerships with high-end design stores.
Thanks a lot Ms. Divya Nambiar. All the best for all your future plans.