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How her white wedding turned into a big brand?

She was a trained dancer,also holds engineering degree.Her wedding time gave her the root start to invoke the brand “Kavani”.

Yes!! the brand by Tan kuruvilla is one of the first to start a store in Kerala exclusively for the white, off white, golden saris..

Here she has narrated how it all got started..

Hello Ms.Tan kuruvilla,Welcome to ‘THELIFEINSPIRE.COM’



Tell us more about your creative process of the brand STUDIO KAVANI ?

It was never with a business plan on how we started Kavani.
After my wedding I felt there is a need for availability of white saris.
I felt the availability was too low and the designs at that time in the market were not catering to the tastes and preference of customers..
Therefore i tried to bridge that gap by catering only to the christian bride segment.
How it all got started.. ?
I created a portfolio with few collections and I shared it among family, friends, prospective brides..
The initial response was encouraging and that’s how kavani got started..
What was your target while starting the Kavani?
Our target audience is always the brides.When we started in Kerala, we created the white wedding sari which caters to the christian brides..
What stands extraordinary in Kavani saris?
The white wedding saris are something that makes us stand apart..
We were one of the first to start a store in Kerala exclusively for the white, off white, golden saris..
Apart from it our designs are simple, elegant and we do not create anything that is too shiny or Blinky.
We try and bring colour shades that compliments well in a costume.
We believe, more than a costume, being attractive to just see.
It lot matters when a person wears it.
We make all the costume, keeping that in mind so that the colours wouldn’t override the complexion of a bride.
The motifs and patterns we make would be nice and subtle ones.
We try to combine the french works, like knots, ribbon and bead,cut outworks, point needle work with the Indian sari and sardosi needle works.
These characteristics make us unique..
Thanks a lot for sharing Ms.Tan Kuruvilla.
All the best for all your future plans.